This is Service Design Doing is a comprehensive 5-day course on service design process, methods, and facilitation for executives striving to create or improve customer experiences and integrate service design in their organisation. It is led by Marc Stickdorn, editor of This is Service Design Thinking, and by Markus Hormess and Adam Lawrence, initiators of the Global Service Jam.

Todays customers are more knowledgeable than ever before, and they are talking to each other which makes customer satisfaction more important than it has ever been. Services and products merge into multi-channel ecosystems in which genuine relationships with both customers and stakeholders are crucial for an authentic brand experience, transforming customers into brand ambassadors. Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference on the bottom line. Service design thinking can provide this understanding.

Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems. The executive school ‘THIS IS SERVICE DESIGN DOING’ takes place a few times a year. Join an existing school or inquire about how to bring the school to your town or exclusively to your organisation.